A good UX/UI design can transform how users interact with your website, app, or platform – and directly impact conversions and customer satisfaction. But if you’re considering hiring an agency, one of the first questions you’ll have is: “How much does UX/UI design cost and what do I actually get?”
In this article, we’ll break down the factors affecting pricing, explain what’s typically included in the process, and outline realistic timelines so you know what to expect.
What impacts UX/UI design costs
The cost of UX/UI design varies depending on several factors:
- Project scope – A simple landing page is different from a full platform or app.
- Research depth – User interviews, competitor analysis, and prototyping all add value but take time.
- Complexity of interface – Multi-step flows, dashboards, and custom features require more design effort.
- Team expertise – Experienced designers and agencies often charge more but deliver higher-quality results.
In Croatia, typical UX/UI design pricing with agencies ranges from €1,500 to €7,000+, depending on the scale and complexity of the project.
What’s included in the process
A professional UX/UI process doesn’t just deliver pretty screens – it creates a functional, user-friendly experience. Here’s what’s usually included:
- Discovery & research – Understanding your business, users, and goals
- Wireframes – Mapping out structure and user flows
- UI design – Creating polished, branded interfaces
- Prototypes – Testing usability and iterating based on feedback
- Design handoff – Preparing assets and specifications for developers
For smaller websites, this process usually takes 2–4 weeks, while complex platforms or apps may require 6–10 weeks.
Deliverables you should expect
When working with a professional agency, you should receive more than just visual mockups. Standard deliverables include:
- Wireframes and high-fidelity screens
- Interactive prototypes
- UI component libraries and style guides
- Developer-ready design files (Figma, XD, etc.)
These deliverables ensure your brand’s visual identity is consistent, scalable, and easy to maintain.
How Simplico can help
At Simplico, we design user-friendly, conversion-focused interfaces that make products easy to use and visually distinctive.
We manage the entire process – research, wireframing, UI design, prototyping, and developer handoff – ensuring your platform not only looks great but also performs well.